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Serve A Wealthy, Growing & Loyal Market
The aging adult and boomer market is the ideal market to add to your Fit Body Boot Camp business for several reasons...
I can't begin to properly put into words the excitement my FBF/FAI certified coaches feel and the love these new clients already have for each other. This is a segment of the population that I KNOW I'm going to love working with in a totally different kind of way. I want to expand Fit Body Forever into my other location as soon as possible!
- Megan Kruger
St. Louis Park FBBC
Maple Grove FBBC
My Fit Body Forever clients are some of the most appreciative, cooperative, and grateful clients I’ve ever had. They have all the of positives of FBBC clients without any of the negatives. Plus, I got to add 50 new clients in less than 6 months and raise my EFT by $8,000/month!
- Stephen Hadley
All of our Fit Body Forever members have seen such amazing results. What’s cool is that these are not “one and done” clients. They want to stay and work with us forever because they see the benefits, they want to stay healthy, they want to chase their grandkids—it’s just incredible.
- Joel Kotkas
Auburn Bay FBBC
Best of all, the Fit Body Forever program is designed to fill up the hours between 10:00 AM and 4:00 PM with paying clients so that you can maximize the value of the time and space available in your boot camp.
Turns out there’s an incredible opportunity in that empty room.
First to market—first to profit.
Think of the Fit Body Forever program as a business within a business. Better yet, this is a complimenting business within your business that’s designed to help you get the most income and outcome from your available time, space, and equipment.
Right now, you’ve got an empty room from about 10:00 AM when your last morning sessions ends until about 4:00 PM, when your first evening session begins. The Fit Body Forever program is designed to monetize that time when your boot camp is sitting empty and maximize your income potential and community impact.
You’ll be opening the equivalent of a high end personal training studio with premium small group clients…except you have ZERO EXTRA buildout or overheard. Just sign up for Fit Body Forever and certify your trainers and you can add a bonus $120K in yearly revenue.
And that’s why the aging adult and boomer market is the perfect fit. They have the desire to train and stay fit, active and functional. They’re loyal. They have the income to afford an ongoing fitness program. And they have the time to invest in their fitness and wellbeing.
In fact, it’s been said that baby boomers are the secret goldmine demographic that will determine the biggest losers and winners among fitness professionals for the next 30 years.
That’s a HUGE opportunity for you. Being first to market in your community with a proven and scientifically designed fitness and training program will put you ahead of the crowd and in a Category of One!
Here’s why aging adults and baby boomers are the ideal market…
And in case those numbers are too much to digest at once, here’s the most important point:
Bringing on baby boomer clients and servicing this market has the potential to add another $10,000-$15,000 per month to your business.
Seriously, just look at the math:
Of course, with the high end small group model that baby boomers prefer (and we teach you) you could even charge $249/month. At that point, you could easily clear $15K and even go as high as $22K extra per month.
And if you can get 90 clients per month at $249…that works out to over $260,000 annually that is pure profit. Of course, that won’t happen instantly, but long term it’s totally possible.
Now let’s think even bigger picture…
If you can corner the baby boomer market in your community, you get to keep expanding your Unique Selling Point to include something that nobody else has…
And you get to stay on the cutting edge and keep your position in your community as a Category of One.
And the better news is, as a Fit Body Boot Camp owner you already have all the equipment you need to train baby boomers and aging adults.
And we have the program that will teach you how to market and sell to them and how to train them for maximum results without the risk of injury.
Fit Body Forever is our new program that will allow you to give baby boomers exactly the training they need, so that you can add many more loyal, high-paying clients to your business.
We’ve partnered with Dr. Dan Ritchie, PhD and Dr. Cody Sipe, PhD, founders of the Functional Aging Institute (FAI). FAI is quickly becoming the go-to source for anything related to baby boomer health and fitness. In other words, they come with enormous credibility and a reputation your clients will trust and respect.
And now, with the Fit Body Forever program, they’ve packed their many years of careful scientific research and field testing into one elegant solution that will teach you everything you need to know about training and selling to aging adults.
Fit Body Forever is tailor-made for Fit Body Boot Camp owners and 100% exclusive so that you have the competitive advantage. This means you’ll be years ahead of the competition once you add the program into your location – and there’s no better way to increase income and profits.
Fit Body Forever is basically a “business within a business”. And it’s designed to take advantage of the fastest growing population in the country that needs your services, as well as the available time and space you have between the hours of 10:00 AM and 4:00 PM.
You don’t have to change anything about your existing business; you’re just going to plug Fit Body Forever right into your empty 10:00 AM to 4:00 PM time slots and run the model that we provide you.
We’ve set up Fit Body Forever as a “business in a box” so that it’s easy to plug into your existing FBBC business and start promoting it throughout your community.
The first thing to recognize when marketing to boomers is that your client avatar should not be “old people.” That’s a stereotype that doesn’t reflect how aging adults see themselves. Even though they’re 55 and up, they still think and feel like 30-40 year olds. Missing this insight was a huge mistake for previous “senior fitness” programs like Silver Sneakers and water aerobics programs.
You should also know that standard marketing practices won’t work for boomers, so Fit Body Forever has developed a smart boomer and aging adult marketing program.
As part of the program, we’ll show you the specific emotional cues that Dr. Dan and Dr. Cody have seen work time and time again out in the field. Remember, the key to all great marketing is to “join the conversation in your prospect’s head.”
For example, you’ll learn how to weave real boomer concerns like these into your marketing: