How To ‘Add On’ A Fit Body Forever Small Group Training Program Inside Your FBBC Location and Increase Your
Monthly Income by an Average of $12,000

With Fit Body Forever, you can install the equivalent of a high-end small group personal training studio into your FBBC location with no extra overhead or buildout.

As a Fit Body owner, you already have the staff, equipment, space and time you need to run this exciting program for training aging adults and baby boomer clients.

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Live, In-Person Training & Monthly Webinars

Accredited Certifications for You & Your Trainers

Maximize & Monetize Your Location's Time & Space

Serve A Wealthy, Growing & Loyal Market

Why Do I Want to Train Aging Adults & Baby Boomers?

The aging adult and boomer market is the ideal market to add to your Fit Body Boot Camp business for several reasons...

  1. They’re actually available and able to work out between the hours of 10:00 AM and 4:00 PM – the hours that most of your FBBC locations are empty and available.
  2. They have more than enough money to afford your training. In fact, in the United States the baby boomer generation controls the largest amount of wealth in the nation. And globally, the baby boomer generation is the third largest economy...with only the United States and China controlling more of the global economy.
  3. They’ve been ignored or trained improperly by most of the industry, so they’ll be extremely loyal to whoever can solve their problems and train them properly.
  4. They are ferociously loyal to their favorite businesses and love to have set routines. Once you earn their trust, they’ll never want to leave your program.
  5. For people over 60, proper exercise is the best drug available. It floods them with energy and gives them a natural high. Once they experience your workouts, they’ll get hooked. Think of it like a positive addiction—where you get clients who demand you keep renewing their contracts.
  6. They are the largest and fastest growing demographic in the world...the only demographic in fitness that is rapidly growing instead of rapidly shrinking.

The baby boomers are the biggest emerging segment in fitness and Fit Body Boot Camp is miles ahead in programming, marketing, and servicing this market space thanks to our exclusive partnership with the Functional Aging Institute.

Fit Body Boot Camp has teamed up with Dr. Dan Ritchie and Dr. Cody Sipe of the Functional Aging Institute and created the Fit Body Forever program, an exclusive and revolutionary new fitness and training program targeting aging adults and baby boomers. These groups are the most affluent segment of the population.

Boomers have the income to afford an on-going training program, the available time to commit to a program, and the need and want to stay active and functional for the long haul.

The baby boomers have just one simple desire when it comes to their personal fitness: they want to stay active. They want to avoid feeling fragile or weak. They want to enjoy their retirement years traveling, exploring new hobbies, and chasing their grandkids around the front yard.

Of course, if they want to do all that they need to not only stay in good shape, but also maintain balance, function, core strength, and usable strength.

Think about it this way: how many crucial everyday tasks involve balance? Putting things on shelves, picking stuff up off the ground, climbing stairs, carrying groceries (or children), plain old walking—these things all involve balance, function, core strength, and usable strength.

And if you’re going to throw travel, hiking, and hobbies into the mix, that’s a whole new set of physical activities that the status quo training programs simply do not address.

I can't begin to properly put into words the excitement my FBF/FAI certified coaches feel and the love these new clients already have for each other. This is a segment of the population that I KNOW I'm going to love working with in a totally different kind of way. I want to expand Fit Body Forever into my other location as soon as possible!

- Megan Kruger
St. Louis Park FBBC
Maple Grove FBBC

My Fit Body Forever clients are some of the most appreciative, cooperative, and grateful clients I’ve ever had. They have all the of positives of FBBC clients without any of the negatives. Plus, I got to add 50 new clients in less than 6 months and raise my EFT by $8,000/month!

- Stephen Hadley
Daphne FBBC

All of our Fit Body Forever members have seen such amazing results. What’s cool is that these are not “one and done” clients. They want to stay and work with us forever because they see the benefits, they want to stay healthy, they want to chase their grandkids—it’s just incredible.

- Joel Kotkas
Lethbridge FBBC
Auburn Bay FBBC

Best of all, the Fit Body Forever program is designed to fill up the hours between 10:00 AM and 4:00 PM with paying clients so that you can maximize the value of the time and space available in your boot camp.

Turns out there’s an incredible opportunity in that empty room.

What This Means For Your Business

First to market—first to profit.

Think of the Fit Body Forever program as a business within a business. Better yet, this is a complimenting business within your business that’s designed to help you get the most income and outcome from your available time, space, and equipment.

Right now, you’ve got an empty room from about 10:00 AM when your last morning sessions ends until about 4:00 PM, when your first evening session begins. The Fit Body Forever program is designed to monetize that time when your boot camp is sitting empty and maximize your income potential and community impact.

You’ll be opening the equivalent of a high end personal training studio with premium small group clients…except you have ZERO EXTRA buildout or overheard. Just sign up for Fit Body Forever and certify your trainers and you can add a bonus $120K in yearly revenue.

And that’s why the aging adult and boomer market is the perfect fit. They have the desire to train and stay fit, active and functional. They’re loyal. They have the income to afford an ongoing fitness program. And they have the time to invest in their fitness and wellbeing.

In fact, it’s been said that baby boomers are the secret goldmine demographic that will determine the biggest losers and winners among fitness professionals for the next 30 years.

That’s a HUGE opportunity for you. Being first to market in your community with a proven and scientifically designed fitness and training program will put you ahead of the crowd and in a Category of One!

Here’s why aging adults and baby boomers are the ideal market…

  • They own more than 70% of the financial assets in the U.S.
  • They are the largest and fastest-growing population segment in the world.
  • They are the only growing and most underserved market in the fitness industry.
  • They have huge interest in health and fitness services.
  • Across industries, they are the most stable and loyal clients a business could ask for.
  • On average, they’ll stick with a fitness program for 3-4 years (that works out to a retention/renewal rate of 75%). Since they are always aging, they always have a need for more training.
  • There are over 80 million adults age 55+ including the baby boomers—making this age category the largest it’s ever been in history.
  • 10,000 people are turning 65 every day and want to stay as young and active as possible.
  • The baby boomer market is not a niche. They control more than half of the wealth in the U.S. and their numbers are growing faster than anyone else.

And in case those numbers are too much to digest at once, here’s the most important point:
Bringing on baby boomer clients and servicing this market has the potential to add another $10,000-$15,000 per month to your business.

Seriously, just look at the math:

  • Adding just 60 boomer clients X $199/month = $11,940/month
  • Adding just 75 boomer clients X $199/month = $14,925/month
  • Adding just 90 boomer clients X $199/month = $17,910/month

Of course, with the high end small group model that baby boomers prefer (and we teach you) you could even charge $249/month. At that point, you could easily clear $15K and even go as high as $22K extra per month.

  • Adding just 60 boomer clients X $249/month = $14,940/month
  • Adding just 75 boomer clients X $249/month = $18,675/month
  • Adding just 90 boomer clients X $249/month = $22,410/month

And if you can get 90 clients per month at $249…that works out to over $260,000 annually that is pure profit. Of course, that won’t happen instantly, but long term it’s totally possible.

Now let’s think even bigger picture…

If you can corner the baby boomer market in your community, you get to keep expanding your Unique Selling Point to include something that nobody else has…

And you get to stay on the cutting edge and keep your position in your community as a Category of One.

And the better news is, as a Fit Body Boot Camp owner you already have all the equipment you need to train baby boomers and aging adults.

And we have the program that will teach you how to market and sell to them and how to train them for maximum results without the risk of injury.

Fit Body Forever is our new program that will allow you to give baby boomers exactly the training they need, so that you can add many more loyal, high-paying clients to your business.

We’ve partnered with Dr. Dan Ritchie, PhD and Dr. Cody Sipe, PhD, founders of the Functional Aging Institute (FAI). FAI is quickly becoming the go-to source for anything related to baby boomer health and fitness. In other words, they come with enormous credibility and a reputation your clients will trust and respect.

And now, with the Fit Body Forever program, they’ve packed their many years of careful scientific research and field testing into one elegant solution that will teach you everything you need to know about training and selling to aging adults.

Fit Body Forever is tailor-made for Fit Body Boot Camp owners and 100% exclusive so that you have the competitive advantage. This means you’ll be years ahead of the competition once you add the program into your location – and there’s no better way to increase income and profits.


Fit Body Forever is basically a “business within a business”. And it’s designed to take advantage of the fastest growing population in the country that needs your services, as well as the available time and space you have between the hours of 10:00 AM and 4:00 PM.

You don’t have to change anything about your existing business; you’re just going to plug Fit Body Forever right into your empty 10:00 AM to 4:00 PM time slots and run the model that we provide you.

We’ve set up Fit Body Forever as a “business in a box” so that it’s easy to plug into your existing FBBC business and start promoting it throughout your community.

Here’s what you get when you launch a Fit Body Forever program within your Fit Body Boot Camp location…

  • Two day, “learn by doing” live workshop designed to teach you how to run the Fit Body Forever program in your facility. This covers marketing, sales, client assessment, and progression.
  • A 90-Day Launch Calendar to get your Fit Body Forever operational and serving clients in a short time frame.
  • 5 FAI Certifications for you and your trainers (per location).
  • An exclusive Fit Body Forever owner’s portal specifically for Fit Body Forever licensed locations so that you can find everything in one place such as…
  • Pre-made workouts and exercise videos—FAI designed and approved.
  • Done-for-you marketing materials specific to aging adults and boomers.
  • A new lead generation web page on your Fit Body Boot Camp Location Website, specifically designed to target and attract boomers and aging adults.
  • Monthly support, training, and coaching webinars from Dr. Dan Ritchie and Dr. Cody Sipe of the Functional Aging Institute.
  • Addition to the Fit Body Forever directory and the FAI directory.

How to Market and Sell to Baby Boomers

  • How to reach them and market to them over social media.
  • Key demographics within the boomer market.
  • Deep insights into their mindset and buying behavior.
  • How to find and target boomers in your community.
  • Simple and immediate referral strategies that work.
  • How to tweak your established marketing strategies for the boomer market.

The first thing to recognize when marketing to boomers is that your client avatar should not be “old people.” That’s a stereotype that doesn’t reflect how aging adults see themselves. Even though they’re 55 and up, they still think and feel like 30-40 year olds. Missing this insight was a huge mistake for previous “senior fitness” programs like Silver Sneakers and water aerobics programs.

You should also know that standard marketing practices won’t work for boomers, so Fit Body Forever has developed a smart boomer and aging adult marketing program.

As part of the program, we’ll show you the specific emotional cues that Dr. Dan and Dr. Cody have seen work time and time again out in the field. Remember, the key to all great marketing is to “join the conversation in your prospect’s head.”

For example, you’ll learn how to weave real boomer concerns like these into your marketing:

  • “I want to be able to climb stairs without trouble.”
  • “I want to be able to travel with comfort and confidence.”
  • “I want to be able to keep up with my grandkids.”


The entire two-day training workshop and certification for up to five of your trainers is $4,900 for the first location and $400/month for three years (3-year term) which includes…

  • Use of the Fit Body Forever name and logo
  • Ongoing monthly educational webinars and training calls
  • 90 Day Launch Calendar to get your FBF started quickly
  • FAI directory placement
  • Ongoing marketing material
  • Done-for-you workouts and programming
  • Exclusive Fit Body Forever branding on your FBBC Website
  • Ongoing continuing education credits
  • Ticket to the Functional Aging Summit
  • Five FAI certification credits up front, with two additional credits available each month

Each additional location added (must be operated by same owner) will be an additional $250/month.

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A: Nope! We’ll teach you everything you need to know and build on your existing knowledge as a Fit Body owner. No prior experience or certifications necessary as this program is designed to be all inclusive.
A: There is a one-time buy in payment of $4,900 to become an authorized Fit Body Forever location, which will cover all locations. However, a $400/month license fee applies for your first location and a $250/month licensing fee will apply to each future location after your first location.
A: Nope! Everything in Fit Body Forever is specifically designed to fit into the standard FBBC location design. You already have the right equipment and floor layout. This program is designed to monetize the open times available in your FBBC location.
A: No, training “light” with seniors leaves them open to injury and doesn’t help them reach their unique and specific fitness goals. Plus, Fit Body Forever will prepare you for a wide variety of situations that are unique to aging adult clients.
A: Most of your clients have parents, don’t they? That’s a great place to start, not to mention an amazing source of referrals. According to and the US Census, the fastest growing segment of the population right now and for the next 15 years is adults 65 and over. This is good news and it means that the Fit Body Forever program is definitely ready to launch in your area.
A: Remember, this Fit Body Forever is a business within a business, so your two client bases will mostly stay separate. The Fit Body Forever program is designed to work best between the hours of 10:00 AM and 4:00 PM when you’re not running regular boot camp sessions.
A: Other than the signage you can add to your door for Fit Body Forever showing that you are an authorized location there is nothing more to add. You already have everything else you need! Just get your trainers certified and you’re ready to go!
A: With your monthly licensing fee you also qualify for two certifications per month. These monthly certifications do NOT roll over or add up for future months and cannot be sold or offered for sale.
A: No, the materials and information included in Fit Body Forever are all part of an exclusive licensing agreement that Fit Body Boot Camp has with the Functional Aging Institute. If you go to FAI directly, you’ll just get general information on how to train aging adults and the ability to get certified. The ONLY way to get the done-for-you marketing, ongoing coaching and support, as well as ongoing workout design, and the complete “business in a box” is through the exclusive Fit Body Forever program.
A: We’ll show you how to keep those two marketing funnels separate, so that you can keep bringing in younger clients without interruption and start bringing in the always loyal, high-paying boomer clients as well.

If you're ready to fill up your late morning and afternoon times with high-paying, loyal clients so that you can help the people who need it most and grow your business faster, then click below to apply for Fit Body Forever!

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